Abi Ismail
Fall 2024
Social Media Plan
First Social Media Platform Utilized
My objectives for the marketing plan are as follows: each participant will complete a communication drill with a score of 90% or higher on clarity, accuracy, and timeliness and an emergency plan will be evaluated on a rubric with 85% or higher as the passing score. For my first objective, I would use YouTube. I would use YouTube because as a visual and educational platform, YouTube is perfect for showcasing practical skills, tutorials, and best practices in emergency planning. It allows for detailed video demonstrations, which are critical for skills assessments and communication drills. By creating a playlist of training videos that walk participants through practical skills and communication drills, this perfectly supports the marketing plan. Also, another way this helps support the market plan is by using the comment section for participant feedback and interaction
YouTube has always been a social media platform that can really showcase the creativity a person or marketing team can really showcase their talent.
"How I Survived Without a Plan"
How to Create a Family Emergency Plan in 5 minutes
Second Social Media Platform Utilized
For my second objective, I would use TikTok. I would use TikTok because TikTok is excellent for visual storytelling and bite-sized, engaging content. It can break down complex tasks into simple, digestible steps. TikTok also works for creative, short-form demonstrations. TikTok supports the marketing plan by posting short reels or stories demonstrating critical skills, such as emergency response techniques or tips for clear and accurate communication.
TikTok is a interactive social media platform that allows the younger generation to connectt and learn from their peers.
The Science of Emergency Preparedness
