Abi Ismail
Fall 2024
Background
Here, you'll find both the mission statement and a situational analysis of the subject of this marketing plan. Both artifacts frame the direction of this project, serving as useful background information to the final marketing plan.
This mission statement highlights the Health and Wellness Promotion at IU Indianapolis's commitment to fostering a culture of proactive health and well-being. It focuses on empowering youth and the broader community through education, accessible resources, and holistic support. By addressing all aspects of wellness—mental, physical, and beyond—it aims to inspire individuals to take an active role in improving their overall quality of life.
The situational analysis highlights key factors impacting the marketing of an emergency preparedness course at IU Indianapolis, as well as insights into the YMCA of Greater Indianapolis as a competitor. The analysis goes into depth as to the strengths, weaknessess, opportunities and threats of the Health and Wellness Program at Indiana University Indianapolis. The analysis really lets one look at the big picture of the marketing throughout Indianapolis.