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Abi Ismail
Fall 2024
Budget
Marketing is not free. There is a cost associated to every effective plan. This portion of the marketing project explores the monetary cost of each proposed tactic as well as pubic relations and social media plans.
Every phase of the marketing process can be roughly estimated. This step of the marketing planning process provides valuable insight into the logistical side of marketing.
Budget Table
Tactic
Monthly Cost
Specific Allocation
$1500
Social Media Marketing
Content creation: $500
Social media ads: $500 Influencer/community ambassadors: $500
Email Campaigns
$500
Email marketing Platform Subscription
$200
Design and Copywriting
$300
Community Outreach
$1200
Flying/posters design and printing
$400
Event sponsorships $200
Networking Events/Meetings
$600
Traditional Media
$1000
Local Newspaper Ads: $333.33
Community Radio Spots:
$333.33
Local TV segments (if feasible):$333.33
Word of Mouth and Referrals
$800
Referral Discounts or Incentives
$400
Participant Testimonials (video production)
$400
Public Relations Plan
$800
News station segment: $400
Newspaper Article: $400
Social Media Plan
$400
YouTube Post 1: $100
YouTube Post 2: $100
TikTok Post 3: $100
TikTok Post 4: $100
Total Montly Expenses
=
$6,200
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