Abi Ismail
Fall 2024
“The marketing plan is to company success as a road map is to car travel. It is the key from strategy to
tactics. It can act as a tracking mechanism, it can determine the budget, and it can be a scale against
which the company measures marketing effectiveness. It is an internal communications tool that
everyone consults to know where the business is going and how it plans to get there.”
Kevin J. Clancy and Peter C. Krieg (2000), Counterintuitive Marketing
Discover the Marketing Plan
Objectives are how we will measure the success of the marketing plan once it is implemented. Strategies address how objectives are to be achieved. Tactics are the specific actions, details, and activities that must occur in order for the strategy to succeed and the objective to be met. Discover this project's objectives, strategies, and tactics above.
Using the media can be an effective way to reach a target market and achieve high-impact objectives. Click on the button above to check out how this project is proposing a "public relations" plan for the proposed healthcare marketing plan.
No marketing plan is complete with a social media plan. In this section, you'll find two social media platforms integrated into the proposed plan to engage students in the selected healthcare product/service via online interaction.
Marketing is not free. There is a cost associated to every effective plan. This portion of the marketing project explores the monetary cost of each proposed tactic and the public relations/social media plans.
The marketing planning process is circular, ending with an evaluation phase which will inform future marketing plans. This semester-long marketing project concludes with an essay including how the success of the proposal should be evaluated. This essay will highlight the metrics and the contingency of this marketing plan.
Target Market
"Knowing your audience will allow you to make decisions that will enhance your
ability to communicate and connect with them."
As I have mentioned, my service is providing an emergency preparedness course on campus. I believe that when it comes to demographics, my ideal customer market is young adults. Their age range is from 18-30. It does not only have to be college students. When it comes to a specific gender, the class can be marketed towards both men and women. When it comes to income, it can vary depending on where the adult is in their life. So, for example if it was an 18-year-old, the marketing would be geared towards late night partying tips, or how to be safe with drinking, etc. This would be because a lot of 18-year-olds are going out to more social events and probably have less financial stress because they have someone like a parent or guardian providing for them. If you can compare that to a 30-year-old, it would be drastically different. The marketing would be geared towards home invasions, sudden health issues, etc. This would be because at 30 years old, individuals are more financially responsible, so their priorities are more likely to change as opposed to an 18-year-old.
​
In terms of geographic location, marketing would depend on where one lives. If one individual lives in the south, they would need to learn how to severe heat outages and what to do in those circumstances. In comparison to those who live in a tropical area, they need to be prepared on how to deal with hurricanes or windy climates. So, for geographic location, anywhere would be the ideal market, because there is always something happening in terms on the environment and its climate. In terms of my socioeconomic status, I think my ideal market would be anyone ranging from higher to lower class, but I know the lower class will be more vulnerable.
​
In terms of psychographics, the ideal target market would be someone who is outgoing. People who are always outside doing something would be the ideal target, because emergencies are more to happen when you are outside. I believe that is also the same for lifestyle as well. If you are known for going to social events more often, then that would be my ideal customer market.
