Abi Ismail
Fall 2024
Evaluation
The evaluation portion cements the process as a
fully comprehensive and circular
marketing plan.
This phase could include a discussion on:
- Metrics
-Contingency
How someone is using their strategic thinking skills; looking at tthe big picture and how all the small pieces correlate together
I have learned a lot about creating a marketing plan. I have learned that this plan is not the type of plan that you can conjure up in a day and think that it will be actually effective. This is a plan that takes time. Whether it be taking to edit or revise, or taking time to come up with ideas and strategies, it is a plan that requires one to take their time with it nonetheless. I learned that there is so much research that goes into making a market plan. I feel like before coming into this research, I would not have believed myself if I told myself the amount of research I would have to be doing to create a market plan. I learned about the fact that there are obviously different ways to reach out to your target audience, but the way you do it can stray you off your goal or put you right on it.
There are many things that I found enjoyable about this project. One thing that I found enjoyable about this project was the research. I really enjoyed researching an array of topics throughout the course. I just thought it was very interesting, and I always learned something new. Another thing that I found enjoyable about this project was problem solving. I strategically learned how to effectively reach my target audience with limited resources. There are some things that I thought were challenging. One thing that I thought was challenging was the time restraints. Completing the work by the timeline was challenging, just because this class was not completely on the radar. Another challenge was the fact that for me personally, I didn’t know how realistic we were making the project to be. There were times when I got caught up with the logistics of the actual service that I was doing for the project rather than the marketing aspect.
"Identifying key initiatives and focusing on the most impactful strategies really helped build my strategic thinking skills."
There are many skills that I strengthened and even obtained from doing this project. The first main skill that I strengthened would be my strategic thinking skills. Identifying key initiatives and focusing on the most impactful strategies really helped build those skills. Another set of skills that was obtained was my innovative skills. It has always been hard for me to unlock my creative side, but with this marketing plan, I think it really opened some doors for me when it came to how I wanted to engage with my target audience.