Abi Ismail
Fall 2024
Executive Summary
Redrican Cross, where the emergency preparedness courses will take place.
Indiana University Indianapolis is launching a comprehensive Emergency Preparedness Course designed to equip students, faculty, and staff with the knowledge and skills needed to respond effectively during emergencies. This marketing plan outlines strategic initiatives to promote the course, ensuring widespread awareness, high enrollment, and sustained engagement with emergency preparedness resources across campus.
The need for emergency preparedness education has grown significantly in response to increasing awareness of potential crises, including natural diasters, health pandemics, and campus safety threats.
The need for emergency preparedness education has grown significantly in response to increasing awareness of potential crises, including natural disasters, health pandemics, and campus safety threats.Target demographics include students, staff, faculty, and community members seeking robust training in crisis management and preparedness.